A Celebration of Italian Excellence
Three days of immersive experiences at the ITA Townhouse on Madison Avenue — live artisan demonstrations, culinary storytelling, fashion performances, beauty discoveries, and evening events that bring the finest of Italy to New York.
Throughout the Event May 13 - 15
During General Admission Hours
All Three Days
Immersive Makeup & Fragrance Moments
The Beauty experience features daily Makeup Rituals, a Fragrance Discovery Bar, and curated showcases of Italian brands, complemented by interactive touchpoints within a theatrical setting for immersive engagement.
All Three Days
Virtual Eyewear Try-On Photo Booth
Experience the latest Italian eyewear collections through cutting-edge mirror technology — try on frames and take your moment home.
All Three Days
Food & Wine
The Culinary experience unfolds through social aperitivos, curated small bites, and a series of immersive food and wine moments designed for convivial discovery.
Thursday & Friday
Live Fashion Performances
Model showcases with simultaneous outfit changes unfold throughout the day, bringing Italian fashion to life in real time.
Thursday & Friday
Shoemaker Demonstrations
Master shoemakers present traditional Italian handcrafted shoe-making alongside an innovative startup demonstrating 3D-printed footwear, highlighting the contrast between heritage craftsmanship and cutting-edge design.
Reservations for General Admission are required. Tickets are available in 15-minute intervals and are valid for one hour, subject to capacity.
Wednesday, May 13
Evening Programming — Limited Tickets Available
4:00 PM
An afternoon conversation presented by Salone Nautico Internazionale – Genoa International Boat Show on the increasingly strong bond between the Italian yachts and the Made in Italy design and furniture sector, along with performance, innovation, style and trends.
Gilda Bojardi — Interni Magazine Editor
Sparring partners: Architects vs Entrepreneurs
Moderated by Carlo Biasia — INTERNI Architect
Thursday, May 14
Evening Programming — Limited Tickets Available
Friday, May 15
Closing Party — Limited Tickets Available