A Celebration of Italian Excellence
Three days of immersive experiences at the ITA Townhouse on Madison Avenue — live artisan demonstrations, culinary storytelling, fashion performances, beauty discoveries, and evening events that bring the finest of Italy to New York.
Reservations for General Admission are required. Tickets are available in 15-minute intervals and are valid for one hour, subject to capacity.
Explore the Schedule
Pick a day to explore what's happening throughout
Wednesday, May 13
Available Throughout the Day
Beauty & Fragrance
Daily Makeup Rituals, a Fragrance Discovery Bar, and immersive Italian brand showcases within a theatrical setting.
Virtual Eyewear Try-On
Try on the latest Italian eyewear collections through cutting-edge mirror technology and take your moment home.
Food & Wine
Social aperitivos, curated small bites, and immersive food and wine moments designed for convivial discovery.
Design & Object Showcases
Explore the full spectrum of Italian design — from iconic objects and furniture to emerging studios pushing the boundaries of form and material. Experience Italy's design legacy as a living, tactile encounter with the ideas shaping contemporary interiors and objects.
Ticketed Programming
2:30 PM –
4:00 PM
4:00 PM
Yachting Design in Motion: From Exteriors to Interiors — 2nd Edition
An afternoon conversation presented by Salone Nautico Internazionale – Genoa International Boat Show on the increasingly strong bond between Italian yachts and the Made in Italy design and furniture sector, along with performance, innovation, style, and trends.
Tickets
6:00 PM – 8:00 PM
Design Talk: Theater of Excellence
A conversation curated by INTERNI Magazine, gathering internationally renowned designers and entrepreneurs to explore how Italian design continues to merge tradition, innovation, and lifestyle.
Erica Di Giovancarlo — Trade Commissioner, Executive Director ITA USA Offices
Gilda Bojardi — Interni Magazine Editor
Sparring partners: Architects vs Entrepreneurs
Moderated by Carlo Biasia — INTERNI Architect
Tickets
Gilda Bojardi — Interni Magazine Editor
Sparring partners: Architects vs Entrepreneurs
Moderated by Carlo Biasia — INTERNI Architect
Thursday, May 14
Available Throughout the Day
Beauty & Fragrance
Daily Makeup Rituals, a Fragrance Discovery Bar, and immersive Italian brand showcases within a theatrical setting.
Virtual Eyewear Try-On
Try on the latest Italian eyewear collections through cutting-edge mirror technology and take your moment home.
Food & Wine
Social aperitivos, curated small bites, and immersive food and wine moments designed for convivial discovery.
Design & Object Showcases
Explore the full spectrum of Italian design — from iconic objects and furniture to emerging studios pushing the boundaries of form and material. Experience Italy's design legacy as a living, tactile encounter with the ideas shaping contemporary interiors and objects.
Thu & Fri Only
Live Fashion Performances
Model showcases with simultaneous outfit changes unfold throughout the day, bringing Italian fashion to life in real time.
Thu & Fri Only
Shoemaker Demonstrations
Master shoemakers present traditional Italian handcrafted techniques alongside a startup showcasing 3D-printed footwear — heritage meets innovation.
10:00 AM – 12:00 PM
Italian Breakfast
A morning moment inspired by Italian breakfast rituals, where guests are invited to begin the day through curated tastings accompanied by an immersive audio-visual narrative and Artusi-inspired storytelling.
12:00 PM – 2:00 PM
Italian Lunch
A curated midday moment exploring Italian culinary heritage through tasting and storytelling, centered around a live pasta preparation finished in a cheese wheel. Enriched by The Artusi Voice, bringing tradition and technique into a contemporary, performative context.
Evening Programming — Limited Tickets Available
6:00 PM – 9:30 PM
GialloZafferano Social Aperitivo
A dynamic evening led by four culinary talents, moving guests through an itinerant journey of theatrical pasta-making, Sicilian cannoli preparation, and curated wine pairings — with Italian brands woven throughout.
Chef Silvia Barban · Chef Alberto Marcolongo · Pastry Chef Bilena Settepani · Julia Molinari
Tickets
Friday, May 15
Available Throughout the Day
Beauty & Fragrance
Daily Makeup Rituals, a Fragrance Discovery Bar, and immersive Italian brand showcases within a theatrical setting.
Virtual Eyewear Try-On
Try on the latest Italian eyewear collections through cutting-edge mirror technology and take your moment home.
Food & Wine
Social aperitivos, curated small bites, and immersive food and wine moments designed for convivial discovery.
Design & Object Showcases
Explore the full spectrum of Italian design — from iconic objects and furniture to emerging studios pushing the boundaries of form and material. Experience Italy's design legacy as a living, tactile encounter with the ideas shaping contemporary interiors and objects.
Thu & Fri Only
Live Fashion Performances
Model showcases with simultaneous outfit changes unfold throughout the day, bringing Italian fashion to life in real time.
Thu & Fri Only
Shoemaker Demonstrations
Master shoemakers present traditional Italian handcrafted techniques alongside a startup showcasing 3D-printed footwear — heritage meets innovation.
10:00 AM – 12:00 PM
Italian Breakfast
A morning moment inspired by Italian breakfast rituals, where guests are invited to begin the day through curated tastings accompanied by an immersive audio-visual narrative and Artusi-inspired storytelling.
12:00 PM – 2:00 PM
Italian Lunch
A refined midday moment centered on live risotto-making, followed by curated tastings paired with selected Italian wines. Enriched by The Artusi Voice, highlighting regional pairings and the central role of wine within Italian culinary culture.
3:00 PM
Italian Merenda
An afternoon pause inspired by the Italian merenda, where guests enjoy a curated selection of sweet offerings. Pastries are finished live, adding a performative and sensory dimension enriched by The Artusi Voice.
Closing Party — Limited Tickets Available
6:30 – 9:30 PM
The Closing
Italy on Madison closes with its most open and celebratory moment — a vibrant street food evening with iconic Italian flavors, wine, cocktails, and the energy of a final night shared among guests, makers, and Italian brands.
Tickets